PLAY, the Building Imagination Alternate Reality Game / Jessica Gomula

Commissioned by ZERO1 with support from the James Irvine Foundation

PLAY, the Building Imagination Alternate Reality Game is an alternate reality game aimed changing the world for the public good.

YOU can play the game by signing up online and creating a superhero identity. Then learn about a mission and perform a small, real-world change using one of your own real-world super powers, such as Teamwork, Creativity, Vision, Environmentalism, and Local Knowledge. Post some photos of that small change.

Then go on to play the mini-arcade game for the mission, and imagine what other large scale changes could be possible. Along the way you can friend other heroes, send gifts, comment on other mission solutions and ideas, unlock hidden stories, earn awards and gold, and level up. During the ZERO1 Biennial, participants can come to The Garage and have their Superhero Trading Card created, wearing one of our disguises of course!

The game is free to play, open to anyone, and for ages 13 and up. Round II starts in September. In this iteration of the game, our Silicon Valley heroes use their hometown successes in education, crime, employment, transportation, housing, healthcare, leisure, and the arts to lead the way for the nation and the rest of the world in improving their own quality of life.

The goal of this social network game is to help empower people all over the world, and especially people in the Silicon and Central Valley, to come up with creative solutions to their most urgent social problems.

September 14, 2012, 6:00pm - 12:00am
S. 1st Street (from San Carlos to Reed)
SoFA District, San Jose

Jessica Gomula

lives and works in Modesto, CA


Jessica Gomula is the Director of The Building Imagination Center in Modesto, and professor of Video and Time Based Media at California State University Stanislaus. She holds an MFA from Illinois State University and a BFA from the Atlanta College of Art. She is a 2012 recipient of an ArtPlace grant, and a Creative Work Fund Grant. She is a member of DOUBLE VISION. Her intermedia work employs the use of video sequences projected into large scale installation environments which elicit viewer interaction and participation. She utilizes both traditional and non-traditional settings. Her work has been exhibited nationally and internationally in Greece, Italy, Czech Republic, Hungary.