V2V / Ars Virtua

Co-commissioned by ZERO1 and the Ural Industrial Biennial, Russia

Valley to Valley, is a collaboration of artists, art historians, and social scientists exploring the similarities and differences between the sister cities San José, California and Yekaterinburg, Russia. San Jose is located in the heart of Silicon Valley, which is world renown for innovation and technology. On the contrary, Titanium Valley is a technological area scheduled to break ground near Yekaterinburg.

Silicon Valley is located in the southern part of the San Francisco Bay Area in California. Formerly the Valley of Hearts Delight, which was known primarily for agriculture and orchards. The area originally supplied the majority of produce and fruit to the surrounding area. Now the Valley is a global hub for innovative and cutting-edge technology.

Titanium Valley is the prospective home for large-scale industry project funded by the Russian government. Located near Salda in the URAL Federal District of Russia, the impending project aims to build up the regions economy by creating globally competitive products based around the high concentration of titanium in the area.

V2V is a research-based project aiming to align the similarities and differences between Silicon Valley and the prospective Titanium Valley. The project was shown at Innoprom 2012 and will be shown at both Zero1 Biennial in San José, California and the 2nd Ural Industrial Biennial of Contemporary Art in Yekaterinburg, Russia. 

Design and Translation by Vera Fainshtein (http://www.kitschisnotfor.me/)

This project is part of the 2nd Ural Industrial Biennial
September 13- October 22, 2012
Also on display at the TechShop San Jose
from Sept 12-16, 2012

Ars Virtua

lives and works in San Jose, CA


Ars Virtua is a self selecting collective of artists, educators, scientists, students and other interested parties. Ars Virtua was founded as an art space and new media center in the virtual environment of Second Life in late 2006. Ars Virtua has hosted and curated half a dozen exhibitions (physical and virtual), a conference, workshops and public presentations dealing with virtual spaces, art, democracy, resistance and the connection between digital and physical.

As Third Faction AV has created an NGO in the World of Warcraft as part of the WOW Emergent Media Phenomenon show at the Laguna Museum of Art, and actively opposed the war as part of ISEA 2011. Third Faction led workshops on virtual worlds resistance and democracy.